A startup by mothers — for mothers

Mastercard’s Index of Women Entrepreneurs announced last month that Israel is ranked as the best country for female entrepreneurs in 2020, rising from fourth place in 2019, with the US, Switzerland and New Zealand trailing the Jewish state.

Israel jumped to first place this year due to its increase in support for small- and medium-sized businesses.

Mastercard also noted that women have been disproportionally impacted by the coronavirus pandemic, with 87% of female business owners saying that they have been negatively affected.

Drs. Avital Beck and Hadas Shatz-Azouly — scientists, mothers, entrepreneurs and founders of an Israeli startup — understand the challenges of owning a business while raising six and five children, respectively.

They tout their product for women with unusual demands placed on their time, espescially during the pandemic...

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