How 'MilkStrip' Can Help New Moms Understand Their Breast Milk
MilkStrip Founders Avital Beck and Hadas Shatz-Azoulay join 'Cheddar Innovates' to discuss how its app and strip can detect nutrients in breast milk, and how this is helping new moms.
The scientist moms shaking up Israel’s startup scene
Dr. Avital Beck understands what it’s like to cry over spoiled milk.
The scientist and mother of six has had plenty of firsthand experience worrying about the freshness and viability of pre-pumped breast milk. And that experience was part of what led her and Dr. Hadas Shatz-Azoulay — a mother of five — to co-found the startup MilkStrip, the first ever diagnostic home-testing kit for breast milk.
“I think every mother goes through this,” Beck told Jewish Insider in a recent interview, recalling her own experience with her babies suffering from colic. “I was looking for anything that could eliminate or reduce that… and I never knew or thought that my breast milk’s nutritional profile affects that,” she added, noting that years of studies in the burgeoning field of breast milk science have shown that to be the case.
Inspirational Women Leaders Of Tech: Dr. Hadas Shatz-Azoulay of MilkStrip On The Five Things You Need To Know In Order To Create A Very Successful Tech Company
Celebrate: Take time to practice gratitude and celebrate even the smallest victories, each and every win helps you move forward.
While there will be times that you strike out at a meeting or have a negative experience with an investor, it’s important to remember to celebrate the small wins that you pick up along the way. Not only will this keep you optimistic, but every moment contributes to your overall success if you allow it to.
Dr. Avital Beck of MilkStrip: 5 Things I Wish Someone Told Me Before I Became A CEO
Make people as passionate as you are: As founders we are passionate but it doesn’t mean that everyone around you is. It’s important to make everyone understand your vision and why you are passionate while also making them excited to be involved. The success is that of the whole group and not just the top-level founders and managers. Success comes from everyone involved really caring about their work.d.
Google Selects MilkStrip for Startup Accelerator Program as First-Ever Biotech Company Focused on Breast Milk
MilkStrip to Amplify Business Growth in the Baby-Tech Industry Through Program
Tel Aviv, Israel – November 16, 2020 – MilkStrip, the first biotech and wellness company to provide real-time breast milk diagnostics at-home, today announced it was selected to join Google for Startups Accelerator: Europe, a three-month program designed to boost European and Israeli startups’ business growth. MilkStrip was chosen as one of the nine participants and the first-ever biotech startup focused on breast milk. Leveraging Google products and its world-class team of engineers and experts, the program starts this month and aims to amplify business growth for the company across the baby-tech industry.
“We are thrilled to be selected as one of only nine startups for Google’s Accelerator Program and the only one focused on modern-day parenting needs and breast milk,” said Hadas-Shatz-Azouly, COO, VP R&D and co-founder of MilkStrip. “Every mother faces the same concern of uncertainty when it comes to breast milk’s freshness and nutrition value. Our at-home diagnostic kits reassure parents in just three minutes that their babies are receiving optimal nutrition and their breast milk is still good whether it’s been frozen or stored for many days.”
To address the uncertainty parents face when feeding their babies, MilkStrip is harnessing biotechnology to help parents make informed wellness decisions for their babies. The company recently launched two revolutionary breast milk diagnostic kits: the Vitamin C Breastmilk Rapid Test and the Expiration Breastmilk Rapid Test. The first-to-market, patented diagnostic kits and corresponding app evaluate the nutritional profile and shelf life of breast milk in three minutes.
According to Fact.MR’s market research report, the home-use diagnostic market is expected to surpass $6.3B by 2026. Consumers are becoming increasingly aware of the availability of home diagnostic tests, and there is a growing need for enhanced efficiency, accuracy and convenience of at-home tests especially during the COVID-19 pandemic. With expecting mothers getting outside less and wanting to limit exposure to hospital settings whenever possible, parents are looking to get answers to questions at home and as fast as they can.
“Google’s Accelerator Program will help take our startup to the next level,” said Avital Beck, CEO and co-founder of MilkStrip. “Much like how Google gives users answers in seconds, we are looking to put parents at ease in under three minutes. We want to ensure babies are getting the sustenance and nutrition needed through an unprecedented year and far beyond.”
